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Back in the early 80's, when Swapan Basu chanced upon the opportunity to make hand painted accessories, he was quick to seek help from his 'best friend' and 'wife', Roma. In 1984, Roma started designing hand painted bags while developing the process and refining the method of painting over the years. Today it is a closely guarded family tradition. During the early days, Roma had to overcome the hurdle of finding people to paint her designs on the handbags. So, she set out to look for unemployed youths with a basic sense of art and an eagerness to make an honest living. She succeeded in recruiting a handful of boys and girls who were either unemployed, socially backward or barely making a minimum wage. Training them was an uphill task. Today, these painters are not only making a good living and providing for their family, they are also training and recruiting others who are going through the same economic challenges in their lives. Next generation designer! Roma's son, Bhaskar, grew up watching his parents working hard to build their business. Bhaskar Basu is fast becoming the quintessential designer of wearable art… a classic style in the world of 'accessories' that enables you to express yourself through a unique fashion. Born in 1975, in Calcutta, India, Bhaskar always had a creative inclination. As a child, he would pursue perfection even in his doodle! During his very first year in school, when asked to write about his career goals, he wrote about his father's decision to quit his job and get into business. He pursued Business Administration from an American university. Bhaskar dreamt of taking charge of the business started by his parents and growing it across borders and across continents. In 2000, with Swapan's assistance, Bhaskar gathered enough funds to start Basu Corporation. Basu Corporation sold its first Anuschka® handbag in September, 2000. Soon Bhaskar started researching the market and learning more about fashion trends. Anuschka® defied mainstream fashion. So, one had to look beyond. Bhaskar inspired his mother to be bold with her designing and started contributing his own art concepts. Gradually, Anuschka™ started to grow and Bhaskar's involvement in designing grew deeper. In 2004, Bhaskar relocated to New Jersey and started The Basu Group, Inc. Since then, Anuschka™ has been experiencing double digit growth. Bhaskar utilized his ability to learn and leveraged an innovative mind to create and present a product that was still new to many, even after being in existence for almost two decades. Today, Roma and Bhaskar have over 40 artists working under their guidance and these innovative designs are available in USA, Canada, Bahamas, Great Britain, France, Germany, Spain, Italy, Switzerland, Netherlands and Belgium. Return / Exchange Policy We do not offer returns, exchanges only on in stock items. Original items must be in new unused condition with tags and packaging. Shipping will be charged on original purchase and on exchange item. No returns or exchanges on personalized items. |
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We do not offer returns, exchanges only on in stock items. Original items must be in new unused condition with tags and packaging. Shipping will be charged on original purchase and on exchange item. No returns or exchanges on personalized items. Any Questions: Call (609)947-2805 or E-mail info@amazingcreations.com |
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